Private Portfolio
Third Street 3.0
This portfolio is shared by invitation.
Enter the access code you were given.
Access codes are refreshed periodically. Request the current one →
Private Portfolio
This portfolio is shared by invitation.
Enter the access code you were given.
Access codes are refreshed periodically. Request the current one →
Every venue is selling a story.
We have the best one there is.
It's what fills the room, earns loyalty, and gets repeat customers. And we have the best one there is - a district counted out by many, an audience already watching, and a comeback the whole city wants to see. An operator here doesn't just take a space. They step into a story that's already moving.
01 - The mission
Third Street has had a rough few years, and most people would settle for bringing it back. We're not aiming for back.
The mission is to take it so far beyond where it's ever been that it's regarded as the best district in Los Angeles - then America, then the world. We have a blank canvas and the freedom to build almost anything, so the only real question is why we wouldn't build the best.
02 - Already in motion
This isn't a plan waiting for a spark. Fox 11 is already covering what we're doing, and the community has bought in - people want change, they want something to be part of, and they can feel this coming.
Most operators would kill for a hook like this. We already have it, and the momentum is building on its own.
03 - The content engine
We're capturing the process now - the build, the story, the turnaround as it happens - so when each venue opens, the audience is already there.
There are live conversations about taking this to television, Food Network among them. Selling a night, an event, a venue or a whole district is the same craft, and it's the one we've built the group around.
We're capturing the story as it's built - not after.
A new hospitality district in the making.
Third Street Promenade, Santa Monica
thenorthend.la
This isn't every post we'll ever run - it's a catalog of strong content, already concepted, shot and designed, ready to go from day one. Enough to get the wheels turning and build real interest across investors, operators and the community - and we keep shooting, every week.
A live mockup of the launch feed - real posts, ready to publish. Swipe the carousels.
The story only works if people show up - and we make sure they do.
We're plugged into the people who move this city: promotional groups, event producers, DJ collectives, artists on the way up and names that already draw - people who want in on the mission, and who need a new home in Los Angeles.
We have the right people, the right concepts, the right infrastructure - and the empty spaces to build in. Put those together and a district that was written off becomes the one everyone's talking about. Imagine what that means for Santa Monica. That's the dream, and it's already underway.
Keep exploring
