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The trade area, in figures.
The location
Most of Los Angeles drives. The Westside walks - and it walks here. Third Street Promenade sits at the centre of one of the densest, most affluent pedestrian catchments in Southern California. The fundamentals are already in place: the people, the spending power, the foot traffic. The gap is what happens after the shops close - and that's exactly the gap we're built to fill.
The catchment
Trade-area estimates centred on the North End of Third Street Promenade. Prime working-age, high-income, walk-first.
Spending power
Movement
Tens of thousands pass through every day - on foot, by bike, and by car. The challenge was never getting people to the Promenade. It's giving them a reason to stay once they're here.
The challenge was never getting people here. It's giving them somewhere to be.
The neighbourhood
Minutes from some of the wealthiest communities in America - the everyday catchment that dines, drinks, and spends here.
Several of these zip codes rank among the highest median home values and household incomes in the United States.
This is why we're building a district, not a venue. The location does half the work. We do the rest - the concepts, the operators, the standards, the momentum.