Private Portfolio
Third Street 2.0
A connected eco-system of venues.
Rebuilding Santa Monica's
Third Street Promenade
The North End
An overview of the district strategy - why here, and the vision for the Promenade.
See the vision
The Spaces
The available spaces on and around the Promenade - and the concepts we'd build into them.
View the spaces
The Numbers
Who's here, who's nearby, and the spending power within reach.
See the numbersFrom AJW.
This isn't about nostalgia for what the Promenade used to be. This is about building something that has never been before - the most dynamic, connected and creative hospitality district in Los Angeles.
Los Angeles is home to some of the world's best operators, chefs, bartenders, designers and creatives. What it has never had is one district intentionally built to bring them together. Third Street has that opportunity.
Third Street 2.0 is a vision for a more connected future. A curated ecosystem of restaurants, cafés, bars, nightlife, wellness, culture and entertainment - each designed to stand on its own, but stronger together. Rather than competing for attention, every venue contributes to the identity, energy and long-term success of the district.
This vision will take collaboration between operators, property owners, investors, the City and the local community. My hope is to help bring those people together around a shared ambition.
Because when great people build with intention, extraordinary places follow.
Founder - All Journeys Welcome