Activations.

Your brand, in the right rooms, in front of the right people in Los Angeles.

What We Do

AJW is a venue activation partner for beverage and lifestyle brands.

We put your brand in the right rooms, in front of the right people. Hospitality pros, nightlife insiders, and the tastemakers who decide what’s next.

We handle the venue, the creative, the crowd, and the night. You show up owning it.

AJW
Hennessy

50 Years of Hip Hop.

Twenty years in the right rooms

Activations with LVMH and Diageo, including the 50 Years of Hip Hop celebration. And we built INDSTRY, the number one hospitality night in Los Angeles.

Relationships with the best rooms in the city, and the crowd to fill them.

INDSTRY · Los Angeles

The number one
hospitality night.

We built INDSTRY into the number one hospitality night in Los Angeles. A self-selecting crowd, built around a standard, not a promotion. AJW builds nights like it for the brands we work with.

More than a night.

We don’t just throw the party. We represent your brand across Los Angeles, and make sure it shows up exactly as it should, every time.

We know the map

The rooms, the DJ collectives, the promotional teams, and exactly the crowd each one brings.

We place you right

Your brand in the rooms where it belongs, in front of the people who decide what’s next.

We make it perfect

Every activation dialed in and executed to the last detail. The brand represented the way it should be.

That’s the difference between throwing a party and building your brand’s presence in the city.

Halloween
An AJW activation night
INDSTRY Los Angeles
An AJW activation night
INDSTRY Los Angeles
An AJW activation night
INDSTRY Los Angeles, New Year's Eve
INDSTRY Los Angeles
Deleon Tequila · Diageo

We bring the crowd.

Three ways in.

Pick the scale. We build the night around your brand.

Presence

A single curated night with your brand in the room.

Up to 200 guests
  • Venue selection from AJW’s established LA network
  • Logo and branded bar presence in the space
  • Creative direction on the night’s feel and format
  • Full event oversight, start to finish
InvestmentFrom $20K
Most brands start here
Headline

A full event built around your brand, with a real crowd and real content.

Up to 500 guests
  • Full creative concept built around your brand
  • Custom-designed brand environment throughout the venue
  • Social-ready content moments built into the design
  • The crowd that makes it land, curated not filled
InvestmentFrom $35K
Residency

A year-round partnership, four activations across the calendar.

Four activations · up to 500+ each
  • Full venue transformation: space, lighting, brand narrative
  • Bespoke installations and VIP programming
  • A brand story that builds across the run
  • Ongoing LA representation beyond the residency
InvestmentFrom $100K

Want year-round representation? We work with a small number of brands on a retained basis, keeping you in the right events, rooms, and moments across LA all year. Ask about ongoing partnership.

Every package includes AJW’s full creative direction, venue relationships, and event oversight. Final pricing varies by venue, scale, and production.

Let’s talk about your brand.

Start a conversation