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A new model for empty space
We transform empty commercial spaces into hospitality brands people want to open, invest in, and visit.
Twenty+ years · Opening and operating venues
London · New York · Los Angeles · Las Vegas
Traditional Leasing
Today's market rewards operators, not listings.
This isn't a knock on brokers - it's just an outdated process for today's market.
Vacancy compounds. Revenue disappears. The street gets quieter.
The next lease gets even harder — Most ask who wants this space.
We ask what it should become.
The model
An empty space is just months of lost rent.
Here's the alternative.
We listen first - to what you want for the space, the Promenade community, and our database of 6,000+ people who go out across the Westside.
Then we design the concept around real demand.
Data-backed - engineering success from the ground up.
A complete, opening-ready concept - then a full campaign behind it: original content, marketing across our channels and audience, and direct introductions to our network of operators and press. Real, demonstrable demand, before you commit to a lease.
Real demand makes operators want in. Instead of a vacancy nobody's looking at, you have a space people are competing for.
We raise the capital and run it ourselves.
We build it with you, in a joint venture.
Or the demand makes other operators compete for the space.
Every path beats months of lost rent.
Brand, design, strategy and a full marketing push - usually a fortune and many months - delivered fast, by someone with a real track record launching and operating venues and working with successful brands.
Normally this takes a brand studio, a marketing agency, and an operator - and a budget to match.
Here it's one operation, end to end.
As seen on
Alex Wall on revamping Santa Monica's Third Street Promenade - the demand, on the record.
Two ways to fill a space
The old way
A reactive cycle that trains the market to wait for better deals.
The AJW model
Better tenants. Better buildings.
Higher long-term value.
Built to open
Every concept arrives fully developed - brand, interiors, menus, music curation, operations, training and launch assets. Ready before a lease is even signed.
Every concept includes the complete operating toolkit
From empty space to iconic destinations.
Proof
So we make it real before it exists - and the demand shows up on its own.
omg when is this opening?? 🙌
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is this real?? I'd be here every weekend
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the promenade needs this so bad
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who's the operator behind this? let's talk
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take my money 😭
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shut up and take my reservation
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how do I invest in this
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this is exactly what santa monica is missing
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Your invitation
