Halloween weekend · 8pm
Day of the Dead
A Halloween weekend Day of the Dead event at Casa Martin.
A hospitality district,built to work as one.
Most streets are a row of unrelated tenants. This is one connected district, every venue a few steps from the next, held to the same standard and working together so the whole street does better.
- 12concepts in the making, from a coffee club to a private members' club
- 1standard, held across every venue on the street
- 2blocks from the beach, at the north end of the Promenade
The lineup.
These are the concepts we're working on for the north end of Third Street Promenade, each one built to work alongside the others. Hover or tap a name to see more.
A bench of world-class hospitality professionals are on standby, ready to bring these concepts to life.
Start the conversationIt's alreadyhappening.
Real nights on the Promenade while the venues take shape.
31 December
New Year's Eve,
Santa Monica
Venue and line-up to be announced.
May 2027
WFA Grand Slam
The first flair competition in Los Angeles. Three days on the Promenade, with the final on day three.
Follow the build,as it happens.
The nights, the spaces and the first looks, straight from the north end of the Promenade.
Follow @ajwpresents
When the north end leads,the whole Promenade rises.
A stronger street for Santa Monica, for the businesses already here and the ones still to come.
Bring your concept,we'll help it land.
If you're an operator thinking about Santa Monica, whether you're local or coming from further afield, we help place the right concept in the right room, and we're here to support however you need it.
- Space matching
- Concept development
- Staff training
- Marketing and promotions
- Cultural programming
- SOPs and operations
- Staffing pipelines
- Design and build
See the invitation
By invitation · request a code
Be firstthrough the door.
Openings, nights and moments as they land. Join the guest list, or come and help us build them.
Operator, investor or partner?
Explore the private portfolio →