Concepts in Development.

Each concept is developed with a specific location, audience, and operating model in mind. Not as theory, but as something to be built and run.

MOOD

A rooftop nightlife concept built around energy without burnout. Lower-ABV, functional ingredients, and a social environment designed for connection over excess.

Toki | Opium

A Japanese social house and high-fidelity listening bar. Built around music, design, and a seamless transition from day into late night.

SMBS

Santa Monica Bartending School. A training platform designed to develop hospitality talent and set operational standards.

JUJU

A high-energy, hospitality-driven nightlife venue built on consistency, rhythm, and repeat visitation. Designed to become a reliable, culture-led anchor - not a one-off destination.

Pancho's Magnolia

A chef-driven coastal restaurant blending Mexican soul with Mediterranean restraint — named for the night Pancho Morales got an order wrong and invented the margarita.

Placeholder Club

A simple, flexible social space. Work-adjacent by day, casual and programmed into the evening. Designed for ease, volume, and accessibility.

Cause & Cure

A day-to-night social house in Santa Monica. Coffee from seven, chef-led dinner and cocktails by night. One footprint earning across every daypart, refreshed by a rotating chef residency.

Westside Lanes

A boutique bowling venue built around social interaction and entertainment. Designed to operate across day and night, balancing activity with hospitality.

WIP

A wellness club and zero-proof cocktail bar. Sauna, steam, movement, and social hospitality designed for connection without alcohol.

SMCC

Santa Monica Coffee Club. Quality coffee, quickly, from a small kiosk with a deliberately limited menu. After dark, the same initials become the Santa Monica Cocktail Club. Opening soon.