Private Portfolio

Third Street 2.0

A connected eco-system of venues.

Rebuilding Santa Monica's
Third Street Promenade

11Venues

90,000+Square Feet

1District

210–214 Wilshire Blvd Suite 101 — Ground Floor Suite 200 — Second Floor

1222 Third Street Promenade Full Building

1225 Third Street Promenade Ground Floor

1231–1233 Third Street Promenade Basement Ground Floor Second Floor Rooftop

321 Santa Monica Avenue Basement Ground Floor Third Floor

From AJW.

This isn't about nostalgia for what the Promenade used to be. This is about building something that has never been before — the most dynamic, connected, and creative hospitality district in the city.

Los Angeles has some of the best operators, chefs, bartenders, and creatives in the world — what it's never had is one street that brings them together. Third Street is that street.

Inside this portfolio: the available properties on and around the Promenade — their square footage, their availability, and a vision for what each space can become. This isn't about filling units. Every venue here is a chance to shape the district and join an ecosystem greater than the sum of its parts.

The question isn't whether this is going to happen. It's who will be part of it.

Founder — All Journeys Welcome

№ 01 — The Gateway to the North End

210–214 Wilshire Blvd.

Suite 101 — Ground Floor

One of the few ready-to-go, second-generation restaurant spaces on the Promenade — the first stop as the city meets the North End.

Space Available: 5,245 SF
Lease Term: 5–10 Years
Available: April 2026
Liquor License: Type 47

Corner frontage of 210–214 Wilshire Blvd — Current frontage — corner of Wilshire & 2nd

Location Notes

210 Wilshire Blvd sits at the mouth of the Promenade, marking the entry point into what will become the North End — Santa Monica's dedicated nightlife, hospitality, and entertainment district. It's one of the few fully built-out second-generation restaurant opportunities on the street: with its corner position, prime visibility, and natural light spilling through the frontage, operators can step into a ready-to-use kitchen and dining layout without the heavy lift of a ground-up build.

Shaping the Experience

Next door to Wally's, the space benefits from an established clientele while serving as a natural first stop before guests move deeper into the Promenade. With its visibility, natural light, and location, it's primed to become a keystone dining and cocktail destination — the venue that sets the energy for the district each night.

Concept imagery — visual direction for the space, not its current condition.

№ 02 — A Landmark for Santa Monica

210–214 Wilshire Blvd.

Suite 200 — Second Floor

Sixteen thousand square feet under a skylight that runs the length of the venue. This is more than a space — it's a platform.

Space Available: 16,511 SF
Lease Term: 5–10 Years
Available: 2026
Liquor License: None
Skylight: Full-length
Patio: West side
Private Entrance: Off 2nd Street

Street view of 210–214 Wilshire Blvd, second floor highlighted — The second floor — above Hillstone & Wally's

Location Notes

An expansive second-floor opportunity above Hillstone, Wally's, and the future 210 Wilshire restaurant space. One of the largest contiguous spaces near the Promenade, with a private entrance, outdoor patio, and the potential to create a rooftop destination. The skylit interior offers a dramatic canvas for reimagining hospitality at scale.

Shaping the Experience

With its own private entrance off 2nd Street, an outdoor patio, and the ability to build a full rooftop, the site is primed for a flagship concept: a private members' venue, a cultural hub, or a hybrid space that combines dining, nightlife, and community under one roof. Positioned above some of the strongest operators in Santa Monica, it has the power to set a new standard for what hospitality here can be.

Concept imagery — visual direction for the space, not its current condition.

№ 03 — A Flagship Canvas

1222 Third Street Promenade.

Two Stories — Rooftop Potential

Seventeen thousand square feet of exposed brick, two-story glass, and skylight — one of the most beautiful properties on the Promenade.

Space Available: 17,000 SF
Lease Term: Flexible
Available: 2026
Liquor License: None
Levels: 2 + rooftop potential

Exposed brick interior of 1222 Third Street Promenade — Interior as-is — exposed brick & timber

Location Notes

1222 Third Street Promenade is a centerpiece opportunity in the heart of the North End. With 17,000 SF across two levels, the building offers a scale rarely available on the street — New York–style frontage, two-story glass windows, and an exposed brick interior that makes a striking canvas for a flagship concept. The second floor features a central skylight flooding the space with natural light, and the structure allows for the potential addition of a rooftop venue.

Shaping the Experience

For the ground floor, we've developed Westside Lanes — a boutique bowling alley and cocktail venue that brings playful, high-energy hospitality into a refined, design-forward setting, with patio energy extending onto the Promenade. Another powerful direction is a brewery or distillery producing house beers or spirits that supply the wider ecosystem of venues across the district. One bold concept or a mix of complementary experiences — either way, 1222 is a cornerstone of the North End.

First three tiles: the space as it stands. Final two: concept direction for Westside Lanes.

№ 04 — In the Heart of the Promenade

1225 Third Street Promenade.

Ground Floor — Hospitality Conversion Potential

Long, linear, and directly on one of the busiest pedestrian stretches in Santa Monica — built to shift with the rhythm of the day.

Space Available: 3,732 SF
Lease Term: 5–10 Years
Available: 2026
Liquor License: None
Lease Rate: Contact AJW

Storefront of 1225 Third Street Promenade — Current frontage — 1225 Third Street Promenade

Floor plan — 1225 Third Street Promenade — Floor plan — 23 ft × 149 ftTap to enlarge

Location Notes

Positioned directly in the heart of the Promenade's North End, 1225 offers a highly adaptable 3,732 SF footprint with direct frontage to one of the busiest pedestrian stretches in Santa Monica. At 23 feet wide by 149 feet deep, the space is long and linear — a concept here can feel both intimate and highly efficient, with frontage perfectly suited to outdoor seating that creates energy on the street from morning through late evening.

Shaping the Experience

By morning it could be a café or coffee bar, alive with the energy of locals and visitors, before transitioning into a cocktail-driven venue at night. Its narrow footprint makes it a natural fit for an intimate concept — a cocktail lounge, a high-fidelity listening bar, or a hybrid that blends both. With seating spilling onto the Promenade, it can feel open, social, and connected while keeping a distinct identity inside.

Venue photography
coming soon

Concept imagery — visual direction for the space, not its current condition.

№ 05 — The Westside's Nightclub

1231–1233 Third Street Promenade.

Basement Level

A once-in-a-generation opportunity to build the number one nightclub on the Westside of Los Angeles.

Space Available: 8,900 SF
Lease Term: 5–10 Years
Available: 2026
Liquor License: None

Street view of the 1231–1233 Third Street Promenade building — The building — heart of the North End

Floor plan — basement levelTap to enlarge

Location Notes

An 8,900 SF basement-level opportunity in a prime North End location. With a large, open footprint below street level, the space provides the flexibility to create a venue that thrives on atmosphere — from a cocktail-driven lounge or speakeasy to immersive live entertainment. Its scale makes it one of the largest underground opportunities on the Promenade: a destination that feels both expansive and hidden.

Shaping the Experience

The layout and size create room for high-quality production, immersive design, and the kind of energy that defines a district — while the basement setting ensures sound control and a sense of exclusivity. A flagship nightclub here would anchor the North End's nightlife identity: world-class sound and programming in Santa Monica, and a destination that finally competes with the best nightlife in Los Angeles.

Concept imagery — visual direction for the space, not its current condition.

№ 06 — A Showcase Kitchen at Scale

1231–1233 Third Street Promenade.

Ground Floor

Soaring ceilings, direct Promenade frontage, and internal access to every level of the building.

Space Available: 8,630 SF
Lease Term: 5–10 Years
Available: 2026
Liquor License: None

Ground-floor frontage on the Promenade — Current frontage — direct street access

Floor plan — ground floor, 8,630 SF — Floor plan — ground floorTap to enlarge

Location Notes

The ground floor offers a prime restaurant opportunity in the heart of the North End. With soaring ceilings and direct street access, the space makes an immediate impression — a dramatic, open-plan setting perfectly suited to a showcase kitchen, where food and atmosphere are equally part of the experience. Internal access to the basement below and vertical circulation to the upper levels via stairs and elevator provide seamless connectivity across the building.

Shaping the Experience

For this floor we've developed Pancho's Magnolia — a Mediterranean–Mexican fusion restaurant that makes full use of the space's natural character. Guests walk straight into a lively bar on the left, creating energy that spills onto the street. Inside, soaring ceilings and an open kitchen define the experience, with design kept simple and tactile — linen curtains, exposed concrete, natural textures. A dining room built to become a destination in its own right.

Concept imagery — visual direction for Pancho's Magnolia, not the space's current condition.

№ 07 — Overlooking the Promenade

1231–1233 Third Street Promenade.

Second Floor

The building's full second story — open span, long Promenade frontage, and the flexibility to take a concept at scale.

Space Available: 8,915 SF
Lease Term: 5–10 Years
Available: 2026
Liquor License: None

Exterior of the 1231–1233 building showing the second story — The second story — above the Promenade

Floor plan — second floor, 8,915 SF — Floor plan — second floorTap to enlarge

Location Notes

8,915 SF across the building's entire second story, directly overlooking the Promenade. Lobby and elevator access from Third Street, with stair circulation at both ends of the floor — the same generous footprint as the ground floor below, one level up. An open span with long street frontage and the kind of flexibility that lets an operator take on a concept at real scale.

Shaping the Experience

The second floor suits a destination concept that doesn't depend on walk-by traffic — a restaurant and lounge with views over the street, a members' space, an event floor, or a hybrid that programs across the week. Positioned between the ground-floor restaurant opportunity below and the rooftop conversion above, it completes a building that can operate as a single vertical ecosystem.

Concept imagery — visual direction for the space, not its current condition.

№ 08 — The Crown Jewel

1231–1233 Third Street Promenade.

Rooftop Conversion Opportunity

The tallest rooftop opportunity in the district — panoramic views, and the rare chance to create a true rooftop destination in the heart of Santa Monica.

Space Available: 8,000–8,500 SF
Lease Term: 5–10 Years
Available: 2026
Liquor License: None

Aerial view of the 1231–1233 rooftop — The rooftop as-is — tallest in the district

Second aerial view of the rooftop — Aerial — looking down the Promenade

Location Notes

One of the most exceptional opportunities in the North End — a full rooftop conversion spanning approximately 8,000 to 8,500 square feet. As the tallest rooftop opportunity in the district, it offers panoramic views and the rare chance to create a true rooftop destination at the center of the Promenade. Conversations are already underway regarding façade upgrades and elevator access, ensuring future operators can bring this project to life at a high level.

Shaping the Experience

For the rooftop we've developed MOOD — a functional cocktail lounge designed to blend wellness and nightlife into a single, elevated experience. Cocktails crafted with functional ingredients — adaptogens, nootropics, and mushrooms — bridging the gap between feeling good and going out. The design reflects that duality: custom tile in turquoise and terracotta, natural stone in warm sand tones, and a tactile, sun-drenched aesthetic that feels both calm and alive.

Concept imagery — visual direction for MOOD, not the rooftop's current condition.

№ 09 — Hidden by Design

321 Santa Monica Avenue.

Suite B — Basement Space

Six and a half thousand square feet below street level — made for atmosphere, with a secret tunnel to the gym next door.

Space Available: 6,647 SF
Lease Term: 5–10 Years
Available: 2026
Liquor License: None
Delivery: Open shell

Rendering of the 321 Santa Monica Avenue building — The building — final front-facing renovations underway

Floor plan — Suite B basement — Floor plan — Suite B, basementTap to enlarge

Location Notes

321 Santa Monica Avenue is an iconic address just off the Promenade, currently completing its front-facing renovations. Beneath it lies 6,647 square feet of basement space delivered as an open shell — high ceilings, flexible layout potential, and the chance to create something completely new for the district. Uniquely, the building sits adjacent to a gym on 4th Street, with the possibility of connecting through an existing underground tunnel — a one-of-a-kind link between fitness and hospitality if the space goes wellness-focused.

Shaping the Experience

This space was made for atmosphere. Its underground character naturally lends itself to venues that feel a little hidden — an intimate jazz club or live-music room, a cocktail lounge, or a boutique nightclub where the energy builds fast. At the same time, its proximity to the gym and med spa opens another path: a wellness-driven destination — sauna, ice plunge, sound therapy, meditation — experiences that connect hospitality with recovery and create something truly different for the Promenade.

Venue photography
coming soon

Concept imagery — visual direction for the space, not its current condition.

№ 10 — A Canvas for What's Next

321 Santa Monica Avenue.

Suite 100 — Ground Floor

A prime ground-floor restaurant space with the kitchen already in, bi-folding doors onto a patio, and a second-story interior level.

Space Available: 6,884 SF
Lease Term: 5–10 Years
Available: 2026
Liquor License: None
Kitchen: Hood system in place

Rendering of 321 Santa Monica Avenue, Suite 100 frontage — Suite 100 — direct frontage just off the Promenade

Location Notes

Suite 100 is a prime ground-floor restaurant space with direct frontage just off the Promenade. The 6,884 SF layout includes a second-story interior level, a full kitchen with existing hood system, and bi-folding front doors that open onto an outdoor patio. Positioned next door to the upcoming Cassetta Coffee Shop, it benefits from strong co-tenancy in one of the district's most visible locations.

Shaping the Experience

One option here is Cause & Cure — a concept designed to flow from day into night. By day, a bright, functional space serving health-forward food and adaptogen-based drinks; by night, a cocktail-driven restaurant and lounge. The open kitchen and patio frontage give the concept visibility and energy, while high ceilings create a sense of scale that feels both open and intimate. This isn't just another restaurant — it's a chance to introduce something with purpose and personality.

Venue photography
coming soon

Concept imagery — visual direction for the space, not its current condition.

№ 11 — A Private Wellness Opportunity

321 Santa Monica Avenue.

Suite 300A — Third Floor · Wellness Concept / Office Space

A private third-floor canvas inside an emerging wellness hub — built for appointment-based concepts that value discretion.

Space Available: 1,926 SF
Lease Term: Flexible
Available: 2026
Liquor License: None

Location Notes

Suite 300A offers a third-floor opportunity within 321 Santa Monica Avenue — a newly renovated building already home to a med spa, beautician school, and coffee shop, with additional wellness concepts planned for the basement. The upper-level setting provides privacy and security, perfect for appointment-based businesses or venues serving a set clientele rather than heavy walk-in traffic.

Shaping the Experience

The third floor is a natural extension of the building's emerging identity as a wellness hub. Surrounded by complementary tenants and connected to a gym next door, it's the perfect canvas for a concept that values discretion and control over flow — a wellness studio, treatment center, recovery lounge, or boutique health concept. Within the ecosystem, it balances the district's public-facing energy with private, restorative experiences.

Venue photography
coming soon

Concept imagery — visual direction for the space, not its current condition.

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